Enterprise and Entrepreneurship

This Australian production follows Olive, a fictional young entrepreneur with a passion for social media that gives her the idea to start a media monitoring e-business.

Olive is optimistic, polished, and determined. She is shown researching the market to assess the competition and seeking advice from other professionals and government agencies. Also, an actual entrepreneur named David shows off his karting business.

A business plan is described as an essential component of any enterprise. In part two, prospective business owners are advised to stay small and focused at the start. Olive is shown brainstorming a way to get clients when the business lags, and deciding to offer her service on a free trial basis.

The third segment discusses how success is measured. This brief production offers just enough information to introduce students to the idea of entrepreneurship. For high school business or economics collections.

~Vicki Reutter, Cazenovia Jr. Sr. High School, NY